The proliferation, global access and evolving interactivity of today’s information channels have elevated media training from a strategic advantage to an essential skill for managing organizational communications.
This podcast series, hosted by award-winning network news broadcaster Greg Lefevre, reflects our commitment to improving the performance of individuals assigned to communicate directly with media. Each episode is designed to help spokespersons respond better during interviews and become reliable sources of information for print, broadcast and online news.
Co-produced by the media-training team at Optimum Public Relations, and BARS+TONE, a San Francisco video production company specializing in public relations and marketing communications.
For more information on media training contact Rhonda Silva via email or by phone at 510.208.3115.
Episode
Title
Released
Description
Download
Episode 1
What does it take to be an effective Spokesperson?
July 5, 2006
In this episode, Greg Lefevre provides a checklist that will help you become a more reliable media source.
Episode 2
TV Interview Tips
August 10, 2006
Greg Levevre helps you "Look the part" of an effective TV Spokesperson.
Episode 3
Soundbites and “SECS”
September 14, 2006
Tips for concise, effective media soundbites.
Episode 4
The Comfort Zone
September 26, 2006
Greg Lefevre discusses the importance of staying in your area of expertise when dealing with the media.
Episode 5
What Makes a Good Story?
October 12 , 2006
Greg Lefevre discusses what makes a story “Newsworthy” to reporters and journalists.
Episode 6
Your Body Is Talking
October 26, 2006
Greg Lefevre discusses the importance of “Body Language” and how to convey a positive attitude through your demeanor.
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